Hello, my name is Elías Torres Corral, Creative director and design enthusiast. I'm passionate
about typography and I'm an expert at discarding ideas. Anyone can have a good idea,
but if it doesn't serve a purpose, it's just a thought. The best ideas are the ones that are
aligned with the brand and resonate deeply.
When I was 3 years old, my mother discovered that the only way to make me stop crying
was to sit me in front of the TV to watch commercials. Today, that fascination has become
my vocation, one that I carry with me at home, on trips… because working on ideas and
seeing them come to life is something UNIQUE.
These days, I’ve noticed that the industry tends to conceptualize less, which I consider a
mistake, as conceptualization is the fundamental pillar of any campaign. Even the most
brilliant execution can be just a meh.
I've been fortunate to work with global brands like Coca-Cola, Vodafone, and ING, as well
as renowned agencies like McCann, LOLA, and Sra Rushmore. In one of our projects for
Coca-Cola's new positioning, we came up with an idea for a spot where Maisie Williams
(Arya Stark) is on a film set and hands a Coca-Cola to George R. R. Martin, asking him not
to kill off her character in the next books.
In addition to my work on campaigns, I enjoy teaching future creatives how to
conceptualize and develop innovative ideas. And I usually give them good grades,
because you never know who their next boss might be. ;)
If you’re still here, that’s a good sign. Let’s get in touch and arrange a coffee meeting. As
my grandmother used to say, I’m even better in person.
eliastorrescorral@gmail.com
eliastorrescorral@gmail.com